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Ferrari plans an electric supercar that would compete with Tesla

Ferrari plans an electric supercar that would compete with Tesla

Ferrari plans an electric supercar that would compete with Tesla
January 16
22:51 2018
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Sergio Marchionne, Chief Executive Officer, Fiat Chrysler Automobiles is viewed next to a Ferrari after ringing the Closing Bell on the floor of the New York Stock Exchange (NYSE) on October 13, 2014 in New York City.

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Sergio Marchionne, Chief Executive Officer, Fiat Chrysler Automobiles is viewed next to a Ferrari after ringing the Closing Bell on the floor of the New York Stock Exchange (NYSE) on October 13, 2014 in New York City.

Ferrari plans to make a high-end electric car, said CEO Sergio Marchionne on Tuesday.

The auto executive, who also heads Fiat-Chrysler, told reporters at the North American International Auto Show that whatever Tesla has done with high-end electrics can be done by others in the industry.

The plan would be a significant change of direction for Marchionne and Ferrari. While the Italian carmaker equips some cars with hybrid technology, Marchionne once called the idea of a completely electric Ferrari “almost an obscene concept.”

Some Ferrari fans would agree. An all-electric Ferrari, without a brash-sounding internal combustion engine the cars are known for, would be about as appealing as a “3-D printed soy donut,” said one owner. That means to some purists, such a car might look like a Ferrari, but would not really be one.

But Tesla’s high-performance P100D versions of is Model S and Model X cars deliver eye-popping performance and generate buzz among customers. Furthermore, in November, Tesla unveiled a second-generation Roadster the company said will go zero to 60 miles per hour in a record 1.9 seconds.

—CNBC’s Silvia Berzoni contributed to this story.



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