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Puig Promotes José Manuel Albesa to Newly Created Role

Puig Promotes José Manuel Albesa to Newly Created Role

Puig Promotes José Manuel Albesa to Newly Created Role
April 16
09:49 2018

PARIS — Just days after reporting a steep rise in 2017 profits, Puig said it has promoted José Manuel Albesa to the newly created role of president brands, markets and operations.
Previously chief brand officer at the Spanish fragrance and fashion company, Albesa will be in charge of ensuring “the efficient alignment of Puig brands and markets,” while driving the group’s “ambitious transformation agenda,” Puig said in a statement.
Puig, which specializes in building fragrance brands — such as Valentino, Prada, Nina Ricci and Jean Paul Gaultier — through creative storytelling, generates the lion’s share of its business from perfumes.
The group has set itself an annual revenues goal of 3 billion euros by 2025, after falling just short of the 2-billion-euro mark last year due to the negative impact of exchange rate variations. To help reach the objective, it is launching a collaborative platform called Puig Futures aimed at enriching consumers’ overall experience.
“José Manuel has proven himself to be a disruptive strategic thinker and change maker,” said Marc Puig, chairman and chief executive officer of Puig. “He is uniquely equipped to push creativity and innovation at Puig, as we build out our vision of reinventing the fragrance category.”
Puig Futures is a three-pronged platform involving

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