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Net-a-porter and Mr Porter Lay Out Plans for the Middle East

Net-a-porter and Mr Porter Lay Out Plans for the Middle East

Net-a-porter and Mr Porter Lay Out Plans for the Middle East
May 13
23:06 2018
Booking.com



DUBAI — Net-a-porter’s signature black, branded vans will hit the roads in Dubai by the second half of 2019, said Alison Loehnis, president of Net-a-porter and Mr Porter, during an exclusive interview with WWD.
The plans for the region include Arabic language and content localization and a state-of-the-art distribution center in Dubai, which will offer the company’s same-day delivery service as well as the popular “You Try, We Wait” personal shopping service. Dubai will be the fourth global distribution center for YNAP after London, New York and Hong Kong.
The Middle East, which represents 7 percent of the overall business for Net-a-porter and Mr Porter, has a much higher percentage of EIPs, or Extremely Important People. “In this region we have 12 percent,” Loehnis said. The global average is 3 percent. EIPs account for 40 percent of the company’s revenue, she said, and therefore drive a lot of the innovations.
“The Middle East is on the frontier of change,” Loehnis said. In the region 71 percent of all sales come from mobile devices, compared to the global average of 50 percent. “The store is now in your pocket,” she said. “Our customer here is super digitally savvy and has a strong appetite for

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