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New Technologies Hold the Key to More Sustainable Fashion Practices

New Technologies Hold the Key to More Sustainable Fashion Practices

New Technologies Hold the Key to More Sustainable Fashion Practices
May 16
23:14 2018
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COPENHAGEN — H&M threw down its green gauntlet on the second day of the Copenhagen Fashion Summit, announcing an ambitious plan to commit to a 100 percent circular business model in the future.
Can they actually achieve it? Fellow businesses said it won’t be easy.
“Why is the circular economy not growing as fast as we hoped? It’s simple, it’s because it’s hard,” said Robby Gu, vice president of investment and innovation at JNBY Group. “But the market is more than ready, Chinese consumers adopt new trends faster than anybody, and the demand is there. The issue lies in the supply.”
Paul Dillinger, vice president and head of global product innovation and premium collection design at Levi Strauss & Co., concurred. “Circularity is going to be the mechanism that will constrain our industry to an appropriate scale. Now, six out of 10 garments we produce end up in a landfill or are incinerated within the first year of production. It will force us to ask how much better the four could have been if the additional six had not been made.”
While speakers said they didn’t have all the answers, the first step toward sustainability in any business is to embed it into the

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