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Shiseido Creates President of Global Fragrances Position

Shiseido Creates President of Global Fragrances Position

Shiseido Creates President of Global Fragrances Position
May 28
23:51 2018
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PARIS — Shiseido Co. Ltd. is gearing up its drive in the perfume category, naming Isabelle Gex as president of global fragrances — a newly created position — starting June 11.
In the role, the executive will oversee the Dolce & Gabbana, Narciso Rodriguez, Issey Miyake, Elie Saab, Zadig & Voltaire, Alaïa and Serge Lutens perfume brands, as well as the company’s fragrance center of excellence in Paris.
Her remit is to lead and expand Shiseido’s perfume business worldwide.
Fragrance has been a main focus for the Japanese group. In late 2016, it said an aim was to grow its share of the global perfume market to 9 percent by 2020, up from 5.8 percent at the time.
The acquisition of the Dolce & Gabbana fragrance license in October 2016 more than doubled Shiseido’s share of the fragrance market to that 5.8 percent.
“[Isabelle Gex] will set the growth strategy by developing the fragrance category vision and mid-term plans,” Shiseido said in a statement. “She will also look for external growth opportunities through brand and/or license acquisitions, while seeking to build and inspire a highly qualified team and maximize their performance.”
Gex will report to Franck Marilly, president and chief executive officer of Shiseido EMEA, and to

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