World Places and News

Apple Doubles Down on AR

Apple Doubles Down on AR

Apple Doubles Down on AR
June 05
00:06 2018
Booking.com



Apple’s interest in augmented reality began in earnest last year, with the arrival of ARKit software development tools. Now, at its Worldwide Developer Conference keynote on Monday, the company shed light on how it’s making those experiences more robust.
“AR is transformational technology. Bringing experiences into the real world, it enables all kinds of new experiences, changing the way we have fun, and the way we work,” said Craig Federighi, senior vice president of software engineering. “And in iOS 12, we wanted to make an easy way to experience AR across the system.”
Apple unveiled USDZ, a new AR file format that can make AR development easier in a WYSIWYG, or “what you see is what you get,” environment. App makers can drop in 3-D visuals and see what it looks like, rather than staring at straight code.
Adobe is among the first to integrate USDZ support. “With Creative Cloud, designers and developers will now be able to use familiar apps — apps that they know and love, like Photoshop or Dimension — to create amazing AR content and bring it easily via USDZ,” said Abhay Parasnis, Adobe executive vice president and chief technology officer, adding that Creative Cloud will offer a new iOS application

Follow WWD on Twitter or become a fan on Facebook.

Read More…



Source link

Share

About Author

harib

harib

Related Articles

Booking.com

—— — BEST OFFERS NOW! ——–

The Red Tea Detox

The Red Tea Detox

Site Statistics

  • Users online: 0 
  • Visitors today : 7
  • Page views today : 12
  • Total visitors : 277,818
  • Total page view: 1,184,628