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Prada Invests in Industrial Complex, Chief Says Company Not for Sale

Prada Invests in Industrial Complex, Chief Says Company Not for Sale

Prada Invests in Industrial Complex, Chief Says Company Not for Sale
June 09
00:16 2018
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VALVIGNA, Italy — In a typically feisty mood, Prada’s Patrizio Bertelli made a definitive statement on Friday while unveiling his company’s new industrial complex here: He has no intention to sell, and, despite the company’s recent slowdown, here is an entrepreneur who hasn’t stopped investing in design and product.
And he took to task those who believe that “spending less makes you more cunning,” and an “Italian system whereby if you erect a building where people work and live well you are a megalomaniac. It’s a problem of Italian politics and Italian citizens that have no culture. The problem is that in this country there is no culture. It was different before, when there were big political poles and the church [was more relevant]. Without these, and now there’s not even the mandatory military service, we are left with ignorance and every day we witness this,” the outspoken executive said.
While Bertelli declined to provide a specific figure for the amount invested in the complex, a stunning steel and glass structure designed by Guido Canali and surrounded by luscious gardens and vineyards, he said the group spent 2 million euros on the greenery alone. When pressed, he said the total figure was

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