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Artisans Speak Out on the Effects of the Counterfeit Textile Trade

Artisans Speak Out on the Effects of the Counterfeit Textile Trade

Artisans Speak Out on the Effects of the Counterfeit Textile Trade
July 15
13:44 2018
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Voz, a luxury ethical fashion brand, is working to offset the impact of counterfeiting in the artisan community. The company was launched in 2012 by Jasmine Etoile Aarons, an entrepreneur and a product design engineer from Stanford University. The brand’s mission is to preserve and protect original textile art forms while equipping artisans “creatively, economically and culturally.”
Voz partnered with the Mapuche weavers of Southern Chile and has more than 100 jobs throughout its supply chain to date. Here, WWD interviewed five Voz artisans who are being impacted by the counterfeit textile trade.
Marisol Cruces
WWD: Has the increase in counterfeit textiles affected your personal economy?
M.C.: Yes [but only] indirectly, since in several companies the prices or the payment for our work is affected by the “false” competition (counterfeit textiles).
WWD: Do counterfeit textiles affect possibilities for growth in the artisanal textiles market?
M.C.: Yes, it is difficult to devote myself completely to [weaving] the textiles as prices for [our] work have been decreasing due to counterfeit fabrics.
WWD: What can be done to prevent the proliferation of counterfeit textiles?
M.C.: I think that the government should help, so these things don’t happen, especially in this region [Araucanía, Chile] and to us [Mapuche weavers], since our cultural heritage

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