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Federer, Uniqlo Mark New Partnership

Federer, Uniqlo Mark New Partnership

Federer, Uniqlo Mark New Partnership
August 23
03:13 2018
Booking.com



NEW YORK — When Roger Federer commits to something, he’s all in. And that was the case Wednesday when the tennis great and his new sponsor, Uniqlo, held a meet-and-greet for their sponsorship deal on the eve of the U.S. Open.
In July, Federer made the epic jump from Nike to Uniqlo in a 10-year deal worth a reported $300 million.
As its newest global brand ambassador, Federer will wear Uniqlo at all tennis tournaments throughout the world, a partnership that started at Wimbledon and will continue into the U.S. Open, which begins Monday in Flushing, N.Y. That included the navy suit and crisp white shirt he wore to the press conference at the Park Hyatt hotel.
“It’s all Uniqlo,” Federer told WWD. Although he’s been known to sport big-name designers such as Tom Ford, he said his Uniqlo suit was “different, but I like it. It’s simple but there’s a lot of thought that went into it. And not everyone can afford Tom Ford. This is accessible to more people.”
Ditto for his former sponsor, whose clothes and shoes sometimes were out of range for a lot of his fans. “That’s why this is very exciting to me,” he said. “Uniqlo doesn’t have stores

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