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Public School’s Next Act

Public School’s Next Act

Public School’s Next Act
September 04
15:49 2018
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Public School is like a cat with nine lives.
The pioneering streetwear brand, which launched in 2008, has been in and out of the limelight over the past decade as it navigated the vagaries of the fashion industry.
And when it opens the doors to its pop-up with Nike today, it will mark the latest reinvention strategy for the brand.
Last year, Public School collaborated with Nike on a sneaker centered around the Air Force 1. Although the initial design was created for the shoe’s 35th anniversary, it was never released to the public. That will change today when the sneaker will be front and center — along with complimentary apparel — at PSNY’s pop-up space at 3 Howard Street in Manhattan. The shoe will be released globally on Wednesday.
This is the first time Public School has worked with the core Nike collection, although the designers collaborated on the company’s Jordan brand since 2014.
To celebrate the new partnership, the designers and Nike will host a Streetball Classic event on a court on East Houston Street before the store opens to the public tonight.
“We’re doing a basketball tournament in celebration of our AF1 collaboration,” explained Dao-Yi Chow, who designs Public School with Maxwell Osborne. He

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