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The Changing Face of Brookfield Place

The Changing Face of Brookfield Place

The Changing Face of Brookfield Place
October 08
05:16 2018
Booking.com



NEW YORK – Brookfield Place doesn’t have to be so fancy.
Sant Ambroeus, one of the city’s pricier restaurants, moves in next year, though that doesn’t reflect what’s really happening at this mixed-use upscale complex abutting the Hudson River in Manhattan’s financial district.
In 2014, Brookfield Place completed a $250 million renovation that brought in Bottega Veneta, Tory Burch, Gucci, Louis Vuitton, Ermenegildo Zegna and Hermès, among several other tony brands. Now, it is recasting itself yet again from a luxury center to what it calls “a cultural center, a hub for the community.”
With Madewell, b8TA, and a string of health and wellness brands moving in soon, Brookfield Place, with its 300,000 square feet of retail space, is likely to accelerate the changes as leases expire or kick-out clauses are triggered.
Brookfield recently set a new marketing campaign in motion to recast the image, and has been actively programming events catering to families and the community to broaden its reach, and take a step away from being narrowly regarded as a bastion of luxury. Upcoming programming includes a Halloween bash on Oct. 27; a November “canstruction” design competition building sculptures out of unopened cans of food that will be donated to City Harvest; a

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