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New Role for Yumi Shin at Bergdorf Goodman

New Role for Yumi Shin at Bergdorf Goodman

New Role for Yumi Shin at Bergdorf Goodman
October 09
17:21 2018
Booking.com



Yumi Shin, a former Saks Fifth Avenue executive who was integral to building Saks’ digital business, has been named executive buying director of Bergdorf Goodman, the Manhattan-based retailer said Tuesday.
Shin, who will start her new role on Oct. 22, will report to Darcy Penick, Bergdorf’s president. The announcement is Penick’s first key appointment since joining Bergdorf’s in early September and represents parent Neiman Marcus Group’s strategy to accelerate the store’s digital transformation.
Shin, who began her career at Barneys New York in 1997, will oversee all of Bergdorf’s product categories both in-store and online.
Besides Saks, Shin led merchandising teams across many categories, encompassing both brick and mortar and digital, at Prada. At Saks, Shin played a key role in helping drive the retailer’s digital business as chief site merchant prior to organizational changes that led to an omni-channel structure.
Shin launched most of the important luxury brands online across all categories at Saks and drove total outsize growth in online sales. Her most recent role at Saks was senior vice president, general merchandise manager of women’s designer ready-to-wear, handbags and soft accessories.
“Yumi’s expansive 20-year experience in luxury retail, both through brick and mortar and online channels, makes her the ideal candidate for this

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