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Embrace the Next Wave of Mobile Commerce

Embrace the Next Wave of Mobile Commerce

Embrace the Next Wave of Mobile Commerce
December 06
08:00 2018
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Eyes locked, thumbs racing — the smartphone is no doubt the digital extension of the consumer’s thoughts and desires. Steadily welcomed within the e-commerce buildout by brands and retailers, mobile commerce, as indicated in eMarketer’s projections is expected to reach $208.29 billion in the U.S. in 2018, consuming nearly 40 percent of e-commerce sales.
Today, both mobile web and mobile apps are thought of as the “connective tissue” between online and in-store experiences, as referred to in separate data from eMarketer’s updated holiday forecast. And as m-commerce gains momentum, democratizes shopping and receives widespread support as a necessary arm in omnichannel success, a “new normal” or second wave of mobile commerce adoptions is agitated.
This new wave in m-commerce is fueled by the fact that there’s little value in empty app downloads wherein the consumer later deletes it for uselessness or lack of innovation. Retailers must remember, although the consumer’s gaze is fixed on their screens, their attention spans wane for overcomplicated apps, wonky mobile checkouts and any inkling of friction. And in some cases, a brand may be best to forfeit the idea of a dedicated app altogether — instead optimizing their mobile web site experience, to encourage idling hands at

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