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CEO Talks: Jerome Griffith of Lands’ End on Stores, ‘Uni-Channel’ Growth and Fashion

CEO Talks: Jerome Griffith of Lands’ End on Stores, ‘Uni-Channel’ Growth and Fashion

CEO Talks: Jerome Griffith of Lands’ End on Stores, ‘Uni-Channel’ Growth and Fashion
December 07
08:02 2018
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No flagships, no pop-ups, nothing fashion-forward or flashy.
Except for maybe that Airstream designed to look like a big Lands’ End duffel bag that traveled through the company’s home state of Wisconsin for months promoting the brand.
Lands’ End has been in turnaround mode for almost two years, seeking to reconnect with its 55-year-old heritage and customers, recoup volume lost from closing shops inside Sears, and clean up the mess left by previous managements. This year, 43 Lands’ End shops inside Sears would have closed, additional leases are expiring and the company will end the year with no more than 49 shops within Sears stores. Land’s End in 2002 was bought by Sears and spun off as a public company in 2014.
The company is working for the first time to develop a retail chain, and after partnering with Amazon in the U.S., talks are occurring with other third-party online distributors, such as Walmart.com. The company is also growing its uniform business, selling to AT&T, UPS, American and Delta Airlines, and to schools.
Now it seems the $1.4 billion Lands’ End is on track to meet its main turnaround objectives: to become a $2 billion company with earnings before interest, taxes, depreciation and amortization (EBITDA)

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