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Angela Ahrendts to Leave Apple

Angela Ahrendts to Leave Apple

Angela Ahrendts to Leave Apple
February 05
22:46 2019
Booking.com



Angela Ahrendts, formerly of Burberry, is now about to become formerly of Apple.
For five years, the tech company’s e-commerce and physical shops have been operating under the  ex-fashion executive. That tenure will come to an end in April, as Ahrendts hands the reins over to Deirdre O’Brien, the company’s current vice president of people.
In her expanded role as the new “senior vice president of retail and people,” O’Brien — a three-year Apple veteran — will report directly to chief executive officer Tim Cook.
Typically, the purview of executives with the word “people” in their title covers employees, and indeed, O’Brien oversaw talent development, as well as Apple University, recruiting and related functions. Now she extends her people skills to customers as well, focusing on shoppers and their experience.
“At Apple, we believe our soul is our people, and Deirdre understands the qualities and strengths of our team better than anyone,” said chief executive officer Tim Cook. “For more than three decades, she has helped keep Apple focused on serving customers and enriching lives. She’s an exceptional leader and she’s been a vital partner to our retail teams around the world since the very beginning. I am thrilled to work alongside Deirdre in her

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