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Bonobos’ Spaly Hits SXSW With Advice for Start-ups

Bonobos’ Spaly Hits SXSW With Advice for Start-ups

Bonobos’ Spaly Hits SXSW With Advice for Start-ups
March 10
00:09 2019
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Had Bonobos founders Brian Spaly and Andy Dunn built the company today, it might have failed, Spaly admitted in a Shopify panel at South by Southwest, which began Friday.
“I think Bonobos was eerily prescient about where the world was going, but I’m not convinced it would have succeeded,” Spaly told WWD. “I think both of us would acknowledge that it’s gotten a lot harder and a lot more competitive. You know, being early is as important as being right, and you’re no longer able to say you’re early in this game. Because it is a far more competitive playing field.”
The storied direct-to-consumer brand, known for its men’s looks, leaned on social channels like Facebook to build a fan following that eventually led to an acquisition by Walmart Inc. in June 2017.
Today, Spaly — who also helped start Trunk Club and sits as the executive chairman of boot company Tecovas — believes brands have their work cut out for them.
Emerging players that derive all or most of their business from one or two social platforms are playing a dangerous game. The reasons are obvious, not least of which is that trouble lies just one software update away. The savviest companies understand

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